Automotion was once a household name among Porsche enthusiasts. For decades, the California-based company supplied new, used, and rebuilt Porsche parts to owners and mechanics across the United States. Then, in the late 2010s, it quietly disappeared. If you've searched for "Automotion Porsche parts" and found dead links or outdated information, you're not alone. This article explains what happened to Automotion, why it closed, and most importantly, where you can buy reliable Porsche parts now.
The Rise of Automotion as a Porsche Parts Giant
Founded in the 1970s, Automotion grew alongside the Porsche air-cooled community. By the 1990s, it had become one of the largest independent suppliers of Porsche parts in the country. Its catalog covered everything from 356s to 993s, with a strong inventory of hard-to-find components like engine tins, trim pieces, and interior bits. Many DIY owners and small shops relied on Automotion for competitive prices and fast shipping. The company also published a printed catalog that was a staple in garages.
The Downfall: What Happened?
Automotion's decline was not sudden. Several factors converged to force the company out of business.
Key Factors Behind the Closure
- Increased competition from online retailers: The rise of specialty e‑commerce sites like Pelican Parts, ECS Tuning, and FCP Euro ate into Automotion's market share. These competitors offered better search tools, detailed product photos, and customer reviews, which Automotion lacked.
- Inventory management issues: Automotion's massive physical inventory became a liability. As Porsche parts demand shifted toward newer models (996, 997, etc.), the company struggled to liquidate old stock and invest in new lines. Obsolete parts tied up capital.
- Leadership and financial strain: The company was privately owned, and succession planning was unclear. Reports from former employees suggest that profitability eroded, leading to cash flow problems. By 2018, Automotion had stopped taking new orders, and its website went dark soon after.
- Shift to direct factory parts: Porsche expanded its own parts distribution network, making it easier for dealerships to supply OEM components directly to consumers. This squeezed independent resellers.
The exact date of closure is not officially documented, but most experts agree Automotion ceased operations around 2019. Attempts to revive the brand have not materialized.
After Automotion: Where to Buy Porsche Parts Now
The vacuum left by Automotion has been filled by several reliable alternatives. Here are the best options depending on your needs.
Specialty Porsche Parts Retailers
- Pelican Parts: A long‑time favorite for air‑cooled and water‑cooled Porsches. They offer OEM, aftermarket, and rebuilt parts with detailed guides.
- FCP Euro: Known for their lifetime replacement guarantee. They stock genuine and high‑quality aftermarket parts for most Porsche models.
- ECS Tuning: Excellent for performance upgrades and factory parts. Their catalog is search‑friendly, and they provide fitment information.
- Sunset Porsche Parts: An Oregon‑based dealer that sells genuine OEM parts at discounted prices. They ship nationwide.
- Classic 9 Leather (for interior): Specializes in leather and trim restoration parts for older models.
OEM Parts from Dealerships
If you prefer factory parts, your local Porsche dealer can order them. Online dealers like Porsche of the Main Line or Porsche Atlanta Perimeter offer competitive pricing and fast shipping. Genuine parts ensure perfect fit and quality but cost more.
Used and Rebuilt Parts
- 911 Parts Pan America: Large inventory of used and refurbished components, especially for 911s.
- PartsHeaven: Based in California, they specialize in used Porsche parts and can source rare items.
- The Parts Authority: Not a single store but a network of salvage yards. Websites like Car‑Part.com let you search their combined inventory.
Tips for Buying Porsche Parts Online
- Verify part numbers: Always cross‑reference the OEM part number with your vehicle's VIN. Many online retailers provide fitment checkers.
- Read return policies: Some sellers stock parts that may not fit your exact model. Ensure you can return or exchange.
- Check for core charges: Rebuilt parts (e.g., alternators, starters) often require you to send back your old core. Factor in shipping costs.
- Join Porsche forums: Rennlist, Pelican Parts, and PCA.org have classifieds and trusted vendor lists. Members often share recent buying experiences.
- Avoid “too good to be true” deals: Extremely cheap parts may be counterfeit or worn out. Stick with established sellers.
Final Recommendation
For most owners, the smartest move is to start with FCP Euro for aftermarket or OEM parts (thanks to their lifetime guarantee) and Pelican Parts for technical help and hard‑to‑find items. If you need a rare or discontinued part, contact salvage yards like PartsHeaven or post in a Porsche forum. Avoid relying on a single source; cross‑shop for the best price and availability.
Automotion's passing left a gap, but the Porsche parts ecosystem is robust. With a little research, you can find everything you need to keep your car on the road.